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Sales Letter Sample from AWAI Copywriting Course

Make Your Dog Happier and Healthier Today by Giving Them the Natural Puppy Treat Voted #1 by Veterinarians in Recent Survey

 

Imagine you had four legs instead of two and that your body is covered with fur. Imagine that you although you don't intellectually know what love means, you love the humans who take care of you and share their home with you. Imagine that you don't know the difference between a healthy and unhealthy snack. Wouldn't you want your owner to choose the healthiest one possible that comes in a variety of mouth-watering flavors so you won't get tired of the taste?

 

We're Mary Anne and Jimbo Nelson, doggy parents of five. We started Furry Friends Natural Products in May of 1990 in Grayslake, IL. Puptastic Naturals is “kitchen made” with love and care with hand-selected, fresh, natural ingredients from surrounding farms. The Nelsons are hands-on co-CEO's. You will find them in the kitchen almost every day as they lead the chefs of the puppy treats that come in 5 delicious flavors – beef, chicken, lamb, liver and beef.

 

We know your dogs are more than just pets. You don't “own” a dog. You share your home and life with them. Furry Friends is on board with that. Our “chefs” use only the freshest, organic ingredients combined with loving attention to a patented formula developed over a half decade by me, Jimbo, and my older brother Pat.

 

Don't just rely on our word. Puptastic is fantastic according to Dog Fancy's survey of over 300 veterinarians. More vets, 72.5%, rated Puptastic's completely natural, gourmet puppy treats the ones they most often give their own beloved canine family members. Puptastic Naturals have more benefits than you can shake, and throw, a stick at:

 

  • Assortment of flavors means your puppy won't get tired of the same old taste Bit-sized are perfect as a training reward or on-the-go snack

  • Young-doggy clients have more energy thanks to the high nutritional level

  • As a parent of the adorable puppy, you have peace of mind knowing your Fido/Rover is getting nutritious, healthy, safe snacks.

  • No worries about “accidents” in the house from unhealthy snack that doesn't agree with your dog's digestive system.

  • Your puppy will grow up and live longer because our healthier snacks.

  • Relief from dry skin from presence of vitamin E. Gives you chances to connect with your beloved animal by giving them a tasty, healthy treat.

  • Vitamin E provides antioxidant properties that help prevent cardiovascular problems and reduces likelihood of cancer so you have more time to spend with your beloved pet.

  • Our product is corn free, which reduces the chance of your puppy gaining weight.

  • Customer service representatives are available from 9-6 Monday through Friday to answer questions about our products.

  • Money-back guarantee. If you're not 100% satisfied with our product, return it and we'll refund your money.

 

 

 

 

BUT DON'T TAKE JUST OUR WORD FOR IT

 

Dogs can't talk but they sure communicate their emotions and feelings through actions and body language. Click on the WAGGING TAIL below to view a short video to see how our puppy clients feel about Puptastic Naturals:

 

 

 

Video shows owner asking their puppy if they want a treat, then walks toward shelf where the Puptastic Naturals treats are. Puppy goes crazy – wags tail furiously, barks loudly, paces right next to the owner-- until the owner makes the dog sit. Owner gives dog a treat. It's gone and devoured within two seconds. Then a montage of the same dog: running through a park; learning how to sit, stay, fetch, etc.; walking on a leash with owner; playing with other dogs, and so on. Then at the end, the dog lays at the feet of their owner, who's relaxing in a recliner in front of TV set, human and canine both tired from a full day of human-canine interactive activity.

 

Video shows Dr. Harold K. Nine sitting in his vet office, diplomas from vet schools displayed on the wall behind him, as he holds his black lab puppy, Reggie, in his lap. “Puptastic Naturals blows away the competition. Dogs will eat anything put in front of them so my wife and I make sure the snacks we give this little guy are healthiest and safest on the market.”

 

From Our Clients' Parents

 

“Bentley just goes bonkers for your lamb treats! It’s such a comfort to know I’m giving Bentley a healthy treat every time he sits patiently or comes when called. I think your Puptastic Naturals are fantastic! They certainly seem to help with Bentley's training. A great incentive and reward. ☺ ” — J. Jefferson

 

“I’m very impressed with the integrity of your business and I recommend Puptastic Naturals to all my clients looking for healthy treats for training or just anytime. We’re proud to be one of the first veterinary clinics to carry your products, especially since we offer holistic and alternative pet care in addition to traditional medicine. We endorse only the healthiest, safest products, and Puptastic Naturals are at the top of our list of recommended treats.” — S. Karovski, DVM

 

NOTE: We have hundreds more endorsements like these archived on our computer system. If you wish to see them, please let one of our customer service reps know.

 

INSERT PHOTO OF THE TWO OWNERS SURROUNDED BY THEIR CANINE FAMILY MEMBERS

 

  • You can trust Puptastic Naturals treats for your beloved dog. We make these treats in our kitchen here in Grayslake, and use fresh, hand-selected ingredients from local farms that follow chemical-free practices.

  • Each of our 5 Puptastic Naturals flavors is baked with loving care in a “people food”-quality kitchen that exceeds the standards of the FDA and the AAFCO (Association of American Feed Control Officials).

  • Our treats are available at finer boutique pet retailers through the U.S., or you can order them directly from our website for shipping anywhere.

 

For a limited time, you receive a FREE Trial Sampler ($20 value) when you order a 32-oz. box of Puptastic Naturals treats for $16.99. At only $.53/ounce, this is the lowest-priced natural dog treat on the market. And since you get a free Trial Sampler, you actually make money ($3.01) by ordering. We're not dumb. We believe so strongly in the quality, safety and nutritional content of Puptastic Naturals that we're sure once your “baby” and you see how well the product works, you and Furry Friends Natural Products will form a longtime relationship where everyone, especially your canine family member, wins.

 

Many puppy treats contain corn. Ours doesn't. Corn promotes overweight dogs but companies use it as filler. Besides increasing the chances of a dog becoming overweight, corn isn't digestible for dogs.

 

And don't forget Puptastic's Naturals contains vitamin E. Vitamin E contains antioxidant properties that helps prevent cancer, meaning your dog lives a longer, healthy life. Vitamin E also combats cardiovascular disease, consequently decreasing the odds of your doggie having a heart attack.

 

 

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Got questions? Want to learn more about our plethora of Puptastic products? Call 1-808-CAN-INES or visit www.puptasticnaturals.com. Furry Friends, Inc. leads the evolution of the healthy and 100%-natural doggie-snacks movement. We didn't just hop on the bandwagon – we were the drivers when it started back in the early 90's. Truly making your dog one of the family begins with the basics: food and water. We'll trust you've got the water part handled. Leave the healthy and nutritious food part to us. Good things happen when people work together. Even better things happens when people work together to better the lives of their beloved canine family members. You, Furry Friends, Inc. and your perfectly precious pooch – now that's a championship team!

 

P.S. – Like us on Facebook and get a 5% discount on all future orders.

P.P.S. - Don't delay. The FREE Trial Sampler ends real soon. More importantly, your dog's health and happiness levels are on the line. Why wait to improve the quality of your canine's life?

P.P.P.S. – Want more proof Puptastic's Naturals are “the cat'a meow” for canines? The AMERICAN KENNEL CLUB, you know, the people with the most prestigious, well-known dog show in our solar system, endorses our product. Go to www.americankennelclub.org and click on the WHAT TO FEED YOUR DOG tab.

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